About SERA

In March 2017 GTS Sales & Marketing and VCM Sales Incorporated crafted a plan to better serve our consultants in the decorative/ residential plumbing market. SERA, which stands for South Eastern Rep Alliance, is the brainchild of those discussions with a focus on innovation, confidence and quality. We have combined our strengths and diverse backgrounds to provide an unparalleled service experience to our customers.

Our expanded portfolio brings industry leading innovation to each territory with local support. Each of our dedicated sales and support staff follow design trends and market shifts in order to keep our clients informed and educated. Our new web site is a resource for all of our customers which feature all of our product offerings in each particular state that they reside. Numerous photos of the products are organized and stream lined for easier access to all of our industry leading products.

SERA utilizes a multitude of sales and marketing tools including customer database tracking, design applications, and hands on training to ensure designers and consultants have confidence in what they are promoting. SERA will be active in social media with current thought provoking ideas that are shared to us in all markets. Together we will lead the market with vision, confidence and motivation offering only the highest quality products from the manufacturers you trust.

GTS Sales & Marketing Inc.

GTS was established in 1957 in Charlotte, North Carolina as Robert Gillis & Associates. In 2016 Anthony Blanda purchased GTS from Dick Lamb. Presently, Anthony is joined by Mike Blackwell in coverage responsibilities for TN, GA, SC, and NC and they are supported by Gail Blanda, whose twenty-five years of experience will assist in exceptional service to our customers.

Over the past twenty years their focus has slowly evolved into serving the high-end decorative plumbing market. They have established solid relationships and have added value to each of their customers as well as the markets they serve.

The mission of GTS Sales & Marketing is to provide unparalleled sales support and marketing services to a diverse industry of top quality plumbing and bath manufactures as well as their customers efficiently.

GTS presently represents a portfolio of the leading manufacturers focused on innovation, design, and quality in the States of North and South Carolina, Georgia, Tennessee, North Florida including the pan-handle of Florida, Alabama and Mississippi. They consistently provide hands on training to their distributors, plumbers, builders, designers, architects and engineers. GTS communicates with their clients through innovative technological and marketing techniques to ensure customer satisfaction and confidence. A tried and trusted approach to service is the cornerstone of GTS Sales & Marketing successes.

VCM Sales, Inc.

VCM Sales was formed as a partnership between Jerry Van Horn, Bill Cone, and Margaret Monroe in August of 1980. Their mission was to represent vision and confidence in a diverse plumbing market with the motivation to enhance an expanding industry. VCM only represents key plumbing manufacturers whose focus on innovation have made them leaders in the commercial plumbing market and separated themselves from other competitors. In 1997 VCM merged with Dewhitt Mcdonald of Nel-Mac Sales, taking their first steps into the decorative plumbing market with Elkay Manufacturing. Through continued partnerships and consistent results, they have expanded their portfolio to include other leading residential plumbing manufacturers.

While utilizing established relationships and trust in the industry VCM offers quality service with innovative sales strategies and marketing techniques. Each member of the VCM team brings passion, and commitment to their customers and promotes a professional demeanor in all interactions. VCM’s objective is to solve the problems of today and be your resource for tomorrow.

Bill Cone, Steve Cook and Joe Veasey are the three current principals at VCM Sales. All three are actively engaged with the customers throughout the markets they serve. Today 17 people are employed by VCM throughout two offices covering Alabama, Mississippi, and the pan-handle of Florida. The VCM team has a blend of experience and youth with a solid plan for the future. The two locations provide local support to all of their customers with three stocking warehouses able to support each territory. VCM’s commitment to community and local business brings a home town relationship to each of their manufacturers.